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Samsung LYNK Cloud is redefining the hospitality industry with its innovative cloud-based solutions. In this interview, we talked with Alan Balas how Lynk Cloud enhances guest experiences, streamlines operations, and drives profitability through cutting-edge technology and real-time insights.

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Bridging the Disconnect: Rethinking Structure, Strategy, and AI in Hotel Commercial Teams
Interviews, Technology, Marketing, Operations, Leadership Martina Lucic Canak Interviews, Technology, Marketing, Operations, Leadership Martina Lucic Canak

Bridging the Disconnect: Rethinking Structure, Strategy, and AI in Hotel Commercial Teams

As hotels face increasing operational complexity, the disconnect between IT, marketing, and revenue teams is becoming more apparent and more costly. Real transformation requires a rethinking of internal collaboration, shared strategy, and the role of AI in orchestrating commercial outcomes. From aligning KPIs to breaking down data fragmentation, discover how hotel leaders can move from parallel execution to integrated performance.

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