BWH Hotels – Strong Brands for Independent Hotels

BWH Hotels is an international hotel network that brings together around 4,300 privately owned hotels in nearly 100 countries under one strong umbrella. Our brand families – Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group – offer 18 brand solutions with flexible concepts for all market segments and guest expectations. By hoteliers, for hoteliers. As part of one of the world’s largest hotel brands, our partner hotels retain their entrepreneurial freedom and individual character – while benefiting from the strength of a global community. With your voting rights, you actively help shape the future of the hotel group.

Website: https://www.bestwestern.de/en/

BWH HOTELS

BWH Hotels logo with bold black letters and a vertical line separating the words.

Products to choose:

  • Diversity under one strong roof - Whether full brand or collection – our brand solutions are as individual as your hotel concept.

    BWH Hotels offer innovative concepts for hotel operators, developers and investors, enabling precise market positioning.

  • Their full brands such as Best Western, Best Western Plus and Best Western Premier stand for proven standards and strong brand identity across various segments.

  • Sure Hotel and Sure Hotel Plus (internationally: SureStay) offer economically attractive options with clear positioning.

  • For trend-conscious city hotels, our lifestyle brands – Vib, Glō and Aiden – deliver modern design and experiential character. Our long-stay concepts – Home by BWH, Executive Residency and Sure Hotel Studio – cater to guests staying longer, offering homely solutions with hotel comfort. The portfolio is complemented by collections for independent hotels that benefit from the global sales and marketing power: Sure Hotel Collection, BW Signature Collection and BW Premier Collection. The WorldHotels Collection includes four exclusive brands – Distinctive, Elite, Luxury and Crafted – designed for upscale and luxury hotels with a unique identity.

How your hotel will benefit:

  1. More visibility. More bookings. More success.
    Our partner hotels benefit from innovative technologies such as the Central Reservation System (CRS), global distribution channels and tailored pricing strategies. We support you with comprehensive marketing and sales activities, personal consultation, and local service – from brand selection to quality assurance.

  2. Loyalty that connects.
    With over 62 million members worldwide, our loyalty programmes – Best Western Rewards and WorldHotels Rewards – rank among the largest in the travel industry, strengthening guest retention sustainably.

  3. Shape the future of hospitality with us.
    As part of our community, you will experience how entrepreneurial freedom, and strong brands go hand in hand. Together, we unlock your full potential for success.

Modern hotel room with white bedding, gray headboard, large window with curtains, artwork on exposed brick wall, and a spiral staircase.
Hotel lounge area with blue chairs around a white round table, bar area with stools and a beverage fridge, and a large circular light fixture, located in Best Western Airport Hotel Stella, Zagreb, Croatia.
Stylish hotel lounge with contemporary seating, high-top bar with barstools, pendant lights, and large windows with city view at the Best Western Premier Hotel Slon in Ljubljana, Slovenia.
Modern hotel lobby with seating area, reception desk, and yellow ceiling lights.

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