Best Stay 2026

Who can you expect at Best

Stay 2026

Discover how to build profit and resilience in uncertain times by learning from regional and international leaders — and connect with vendors who can unlock new revenue streams.

Speakers

Tomas Backlund

Chief Marketing Officer, Elite Hotels of Sweden, Sweden
Michaela Koch

Senior Director Marketing, CRM & Loyalty, BWH Hotels Central Europe GmbH, Germany
Matthew Huges

Former Vice President, Midscale Franchise & Owner Support EMEA, Marriott; Founder & Principal Consultant, Accommodate Consulting, United Kingdom
Ana First

Board Member for Hospitality, Westgate Group, Croatia
Ian Yeoman

Professor of Disruption, Innovation & New Phenomena in Hospitality & Tourism, Hotel Management School Leeuwarden, Netherlands
Murisa Jasarevic

Hotel Manager @ Quality Hotel Arlanda XPO, Strawberry (formerly Nordic Choice Hotels), Sweden
Bruce Yerkovich

CEO & Founding Partner, The Resort Company, Croatia
Barbara Lange Zehenthofer

Chief Human Resources Officer, Ehrenhausen Hotel Betriebs GmbH, Austria
Guido Di Pasquale

Managing Director, PAVE Europe
Vlatka Barcan

Founder & CEO, Aaya Group, Netherlands
Hans Etman

CEO - Senior Moderator, Masters in Moderation, Netherlands
Roxana Lupu

Passionate Actor, Inspiring TedX Speaker, Doctor of Theatre, Events Moderator, Romania
Martina Lucić Čanak

Director, Best Stay Event, Croatia
Dinka Krčelić

CEO, Trainer and Executive Coach, Projectus grupa, Croatia
Tajana Lubina-Jukić

Teacher, High school of tourism and hospitality in Osijek, Croatia
Kristijan Šustar

CEO, Jadran Hoteli Rijeka, Croatia
Ana Bogović

Hotel manager, Hilton Hotel Zagreb, Croatia
Rusmir Rieger

Cluster Operations Manager, Numa Group, Germany
Katarina Božić Fuštin

Director of Sales & Marketing, Molum Hotel and Residences, Croatia
Mladen Ljubišić

Business Director, One66 Hotel, Slovenia
Boro Todorović

Director of Operations, Gorski Hotel & Spa, Serbia
Srbislav Novakov

General Manager, IN HOTEL BEOGRAD, Serbia
Gloria Luna Steiner

Hotel Manager, Hotel Ičići, Croatia
Sibela Bašović Žgalj

General Manager, Hotel President Sarajevo, Bosnia and Herzegovina