2026 Hospitality
Playbook
with 90-day action plans with every early bird ticket
Nine chapters of decisions and 90-day actions, worth up to €1,500. Free with every early bird ticket, before we announce a single speaker.
After BEST STAY 2026, we wrote down all of the conversations that happened. And made them into our Hospitality Playbook 2026 — 2027.
47 pages of distilled hospitality wisdom you can apply asap.
The professionals quoted within told us to put it on sale.
We decided to share it with you, free, with every ticket to Best Stay 2027.
One seat, one report.
What's in the playbook
Nine chapters. One 90-day plan each.
Every talk, workshop and lecture from BEST STAY 2026 captured into nine chapters, each with a 30-60-90 day action plan. Built to be used in leadership meetings and budget discussions, not filed and forgotten.
The Brand Paradox
Why the most emotional product in the world gets marketed like a spreadsheet, and how one group raised rates while the market discounted.
The AI Illusion
Why around 95% of hotel AI projects fail, and the governance to build before you buy anything.
The Machine & Manager
How revenue automation turns the revenue manager from price-setter into system architect.
The Silo Tax
What it costs every month when revenue and marketing chase contradictory targets.
The Generation Gap
Why the talent crisis is about purpose, not pay.
Asset Logic
How to find hidden margin in franchise terms and dead space. One example: €240k in payroll and €30–40k in lobby profit.
The Resilience Engine
What is the hotel's most neglected asset, according to GMs.
The Dynamic Budget
Why the annual budget is fiction by March, and what takes place in April.
Final Synthesis
How to integrate all of these ideas into one system.
Bonus. Plus a Master 90-Day Playbook and role-by-role action plans for owners, GMs, revenue, sales, marketing, HR and operations.
Value
Is it worth €1,500?
Commission research and a strategy synthesis like this yourself and you pay for the months of research and the access. The BEST STAY Playbook hands you the conclusions, the benchmarks and the room's collective thinking in one place, already turned into actions.
Who's in it
Voices from the room.
A multi-faceted event which doesn't pretend to be something it isn't. Constantly raises the bar, and always delivers on the promises it makes. I don't think I have ever seen a post-event playbook in all the years of attending events. It's a super concept, and it creates a ready-made action plan which I can see being used actively in business.
One of those rare industry events where I leave feeling both professionally inspired and personally energized.
Wow – this is a very valuable piece of work. It beautifully summarizes the core content of Best Stay and strongly encourages action and implementation on the other.
What's in it for you
One seat. One report. One decision.
Your seat at Best Stay 2027
Two days, two stages, six themes.
The Hospitality Playbook 2026 — 2027
Value up to €1,500.
The early bird price
Locked in before any speaker is announced.
The Playbook is the 2026 — 2027 edition, delivered digitally on purchase. Early bird closes [date]. 18 to 19 February 2027, Sheraton Zagreb. English language programme.