People still travel for holidays, work, recovery, connection and curiosity. But their choices are increasingly shaped by how they live at home, what they value, what they are tired of and how they want to feel.

Some travel to regain freedom. Some want privacy. Some want to reconnect with family, meet people who think like them, or spend several days without a plan.

Your task is to choose one future traveller and understand how and where they live, what they value, what is missing from their everyday life, why they want to travel, how they want to feel, how they want to spend their time, and what they are prepared to pay more for. You will then translate those insights into a complete lifestyle hotel product.