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Profit & resilience for today’s age

February 12 - 13 2026

Hospitality and tourism event made for passionate professionals

Pick up new strategies and boost quality, profits and partnerships

CONFIRMED SPEAKERS INCLUDE

  • Tomas Backlund

    Tomas Backlund

    Chief Marketing Officer, Elite Hotels of Sweden, Sweden

  • Michaela Koch

    Michaela Koch

    Senior Director Marketing, CRM & Loyalty, BWH Hotels Central Europe GmbH, Germany

  • Ian Yeoman

    Ian Yeoman

    Professor of Disruption, Innovation & New Phenomena in Hospitality & Tourism, Hotel Management School Leeuwarden, Netherland

  • Ana First

    Ana First

    Board Member for Hospitality, Westgate Group, Croatia

  • Vlatka Barcan

    Vlatka Barcan

    Former Director of Group Revenue Sircle Collection, Founder & CEO, Aaya Group, Netherlands

  • Matthew Huges

    Matthew Huges

    Former Vice President, Midscale Franchise & Owner Support EMEA, Marriott; Founder & Principal Consultant, Accommodate Consulting, United Kingdom

  • Murisa Jasarevic

    Murisa Jasarevic

    Hotel Manager @ Quality Hotel Arlanda XPO, Strawberry (formerly Nordic Choice Hotels), Sweden

  • Bruce Yerkovich

    Bruce Yerkovich

    CEO & Founding Partner, The Resort Company, Croatia

Get a fresh perspective to your hospitality business.

BEST STAY event brings together hospitality leaders willing to share their view of the industry trends.

Explore challenges and opportunities in the ever-changing regional and global tourism.

A bald man with glasses wearing a suit and white shirt, speaking or explaining, seated on a beige chair, with a black and pink background.

Learn from their experience.

Focus on understanding what the future may bring while maximizing today's profits. Join the discussion. Make the most out of available technology. Hear about innovations in field experience, revenue management tools, and best practice HR strategies that might keep your businesses fresh, dynamic, and profitable.

BEST STAY is scheduled for Februay 2026 in Zagreb, Croatia

Come meet longtime friends, future partners, colleagues and some new faces at the centraly located Sheraton Zagreb Hotel.

BOOK YOUR SEAT

What YOU CAN EXPECT FROM Best Stay 2026

FOCUS ON THE FUTURE

If you had the crystal ball of hospitality in 2035 or 2040, how would you plan for your business next year? What would you do differently? What would you focus on? Take a sneak peek into this in innovative keynotes focused on studying future trends and understanding the evolving, ever-changing environment in which we do business.

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REAL CONNECTIONS, DESIGNED WITH PURPOSE

You can’t automate trust. That’s why BEST STAY is real, live, and human. Every moment is intentionally designed to spark conversation, collaboration, and genuine connection. From curated meetings and interactive sessions to spontaneous encounters that lead to real business - this is where you come to learn, do business, and have fun.

STUDENT INCLUSION

The world of tomorrow belongs to the young generations. So it makes sense to focus on hospitality students' inclusion. They will be in the audience, networking, and on the agenda. It might even help hospitality leaders in the audience resolve some HR challenges.

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URBAN ENTERTAINMENT & EXCLUSIVE ACTIVITIES

As an attendee of Best Stay 2026, your ticket will open doors to gourmet experiences in Zagreb, unforgettable entertainment at our BEST STAYEvening Program, opportunities to meet existing and potential colleagues over the 2 days, and many moments to refresh and revise your mind for maximum success in the future of your business

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Who will you meet at BEST STAY Event?

Owners, board members and directors of hotels and hotel groups - CEOs and managers of hotels and hotel groups - Purchasing Managers, IT Managers, Marketing and Sales Managers and Directors, Operations Directors, Revenue Managers - Supplier and advisors of quality products and services in tourism - Investors and developers in tourism - Project managers and consultants in hotels and tourism companies - Tour operators and travel agencies - Tourist boards and governments

A plain white background with no distinguishable objects or features.
Logo for Amiess Hotels & Resorts featuring elegant cursive font and light blue and gray color scheme.
Maestra Hospitality Group logo in white text on a black background.
Empty white space.
Stylized black and white logo of a cocktail glass with the words "TERME SVETI MARTIN" beneath it.
Black and white text graphic with the words 'ZONA AF&A ZGERRB' in bold, stylized uppercase letters arranged vertically.
BWW Hotels logo in white with a stylized vertical line in the middle.
Montenegro Stars Hotel Group logo featuring a stylized globe with lines
Logo of Hilton Garden Inn with stylized leaves icon and the words 'Hilton Garden Inn' in gray text.
Design featuring the words 'Martinis Marchi' above a white dragon holding a sword, on a black background.
Valamar logo with stylized spiral graphic above the text 'VALAMAR'
Logo for Hotel Pinja, featuring a stylized pine cone design, with the text "Hotel Pinja" and the location "Petrcane, Zadar, Hrvatska". There are three stars below the hotel name and a tagline "Where the sun always smiles."
Logo for San Canzian Village & Hotel, featuring a decorative monogram with the initials 'S' and 'C' in white on a black background, with the name and stars below.

Why should you join us this year?

After navigating years of disruption - from recovery to resurgence and back into global uncertainty, 2026 arrives as another test of adaptability. The tourism world, once thriving again, now faces a new wave of unpredictability that demands not just resilience, but reinvention.

And just as the old Greek quote says, that "the only constant is change", our team at BEST STAY is creating the most appropriate event in 2026 to prepare you to respond to change; to react swiftly and successfully, to plan ahead while ticking off everyday tasks, all while giving your guests and employees the best experience. Refocus. Rebuild. Recharge.

Man signing a book at a standing desk, surrounded by a crowd at a conference or event.
A man in a black suit with a red and white striped tie is giving a presentation on a stage with a backdrop displaying event sponsorship logos and a sign that reads "Best Stay 2023-2025."
Conference room with a stage and audience, large screen displays 'Welcome' and event branding, presenter on stage, audience seated, bright pink and purple lighting ambiance.
A group of people sitting around a large round table at a formal event, with some holding glasses of wine and small gift bags on the table, in a venue with pink and purple lighting.
A group of business professionals standing and clapping at a conference or seminar in a banquet hall with purple lighting, some with laptops and notebooks, facing towards a stage or speaker.
A woman in a red blazer and gray pants claps and smiles on a stage in a hotel conference room with a bed and decorative lamps in the background.
Group of seven people on stage holding a large check and certificates, celebrating their win at the Best Stay Student Challenge awards event, with a large screen behind them displaying event details and sponsors.
A man in a blue suit giving a presentation on stage at a conference, with a large screen behind him displaying cityscape images and text about safety and security solutions.
Panel discussion with five people seated on stage, including three men and two women, at a conference in the Netherlands. The woman second from the left is speaking. Water bottles and glasses are on small black tables in front of them, and a large sc
A man in a blue suit pours champagne into a woman's glass at a social event with purple lighting, people in the background, and a table with wine bottles and glasses.
People at a wine tasting event, with a man pointing at the camera and another man holding a plate of food.
A man in a gray jacket holding a large tray of assorted sliced meats and garnishes, standing in front of a backdrop with the Podravka logo.
A woman at a conference or event is smiling and holding a book, while a man in a suit is signing the book. Others are in the background, and another woman is taking a photo with her phone.
Two men engaged in a discussion on stage at a conference. One man, on the left, is sitting in a cream-colored armchair, wearing a blue suit, white shirt, and glasses, with a glass of water in hand. The other man, on the right, is sitting on a chair,
A group of five people, four women and one man, engaged in conversation at a conference or event. They are seated indoors under pink lighting, with others blurred in the background.
A clear glass bowl filled with ice and several bottles of wine, with additional bottles arranged on a table beside the bowl, all illuminated by purple lighting.
Person in a suit preparing a cocktail at a bar, with various ingredients and tools, including bitters and fruit garnishes, on the counter.
A conference stage featuring a large digital screen displaying information about an author named Anthony Melchiorri for a Q&A session. Two people sit on stage, a woman with blonde hair in a maroon top and a man in a blue suit, engaged in a discussion
A man smiling at a networking event, holding a glass of pink-colored drink. He is wearing a black cap, a dark blazer over a graphic t-shirt, and has a conference badge hanging around his neck. The background features a black banner with red and white
A group of people sitting around a table at a formal event, raising glasses in a toast, with pink and purple lighting in the background.
A woman lying in a bed under a white blanket, smiling and looking up at a man holding a microphone and standing next to her. The setting appears to be a hotel room decorated with modern bedside lamps and wall decor. There is a sign on the wall that r
A table filled with various desserts and appetizers, including cakes, fruit trays, salads, and sliced meats.
A man in a black suit hands a yellow item to a woman with curly hair wearing glasses and a red, animal print top at a conference or event, with people mingling in the background.
Two women sitting at a table in front of a large red BWH Hotels promotional backdrop, engaging in conversation at a conference or event.
Two women standing on a stage in front of a large screen at a conference. The screen displays the title 'Case Study' with the subtitle 'Amazing with Amazon's help: Learn how to easily reach new guests.' It features a logo of a door with the text 'Bes
Three men at a professional event greeting each other with a handshake; one man holds a glass, and another has a cup. They are standing in front of a booth with a sign that says 'Flexkeeping.'
Two men in business attire and glasses viewing their phones at a conference or event, with a crowd in the background.
People at an exhibition booth talking, with large screens advertising Julius Meinl coffee and Zero Waste Solutions.
Business professionals attending a conference in a hotel banquet hall with booths, banners, and digital displays.
Business professionals at a conference engaging in discussions, with booths displaying advertisements for Julius Meinl coffee and InterZero waste solutions in the background.
Four people sit on stage, three men and one woman, participating in a panel discussion. The woman in the middle is handing a cup of coffee to the man on the right, who is accepting it with a smile. Large screen behind them displays a blurred backgrou
Three women are engaged in conversation at a professional event, with a blue background displaying the 'Amazon Ads' logo behind them.
Three women stand in front of a large yellow sign that reads 'Zambelli' and 'The Art of Hospitality Branding.' The woman on the left has blonde, wavy hair and is wearing a gray blazer, holding a cup. The woman in the center has long, blonde hair, wea
A woman speaking or presenting in front of a large yellow screen that reads 'lighthouse Bringing travel & hospitality insights to light'. The woman has long brown hair, is wearing a dark pinstripe blazer, and has a lanyard around her neck. There are
A man in a suit speaking at a conference, with a large presentation screen behind him displaying statistics and text about hotel customers and industry leadership.
Two men sitting at a table with pink-lit background and screens. They are smiling, wearing business attire, and have conference name tags. The table has stacks of books and pens.

What Are People Saying about BEST STAY Event?

“It’s efficient, but it’s also comfortable. And in business, that’s what you want - to be efficient, but make people feel at ease. This event gets that right.”

— speaker, Anthony Melchiorri , Author of Show Up, Founder of Argeo Hospitality, Host and Exec Producer of Hotel All Stars and Hotel Impossible, USA

“BEST STAY event is one of the most important annual gathering of hotel sector, related institutions and partners. This event is multidisciplinary, international and covers a wide range of hospitality branches. The event gives attendees the chance not only to learn but also to connect and collaborate with experts, visionaries and leaders in the hospitality industry. It is a good platform to get trained, interact with people, and learn new ways of conducting businesses and boost the reputation of a hotel.”

— attendee, Karin Kučić, Sales & Marketing Manager, Cresanka, Croatia

“A multi faceted event which doesn't pretend to be something it isn't. Constantly raises the bar, and always delivers on the promises it makes to potential delegates and exhibitors.”

— speaker, David Taylor, CEO Kew Green Hotels, UK


“BEST STAY is conference is different that other conferences. The amount of quality people, the amount of experts in their field that I get to meet here, the number of companies who develop technologies for hotel industry is absolutely amazing.

— speaker, Jakub Dobies, Director, Digital Field Marketing, Eastern Europe, Marriott, Poland

“Best Stay proved once again that vision and effort can result in a very productive gathering that involves the majority of most important players in hotel industry.”

— sponsor, CEO, InSky Solutions, Croatia

“One of the key events you shouldn’t miss as an actor in tourism in the Adriatic region.”

— sponsor, EMEA Strategic Verticals Director, Cambium Networks, France

Gallery from Previous Events

Group of people taking a selfie with a selfie stick at a social event, some holding glasses of wine.
Two people engaging in a conversation at a professional networking event, with other attendees in the background, purple lighting, and conference badges.
People attending a conference or event in a modern, dimly lit venue with reflective ceilings, purple and pink decorative hanging lights, and a bar area in the background.
A busy conference or trade show with people gathered around booths and displays. Prominent red sign reads 'ASPIRA University of Applied Sciences' and 'Gastronomy' with other signage in the background.
People sitting at a wooden table, with one person pouring a drink into a wine glass, surrounded by other glasses, pitchers, and a small bowl on a checkered cloth.
Audience seated in darkened conference room watching a speaker on stage with multiple screens behind him.
A man in a suit giving a presentation on stage with a large screen behind him displaying the text "Anthony Melchiorri," a logo, and the phrase "Hospitality Redefined: The Path to Perfecting Profitability." There are five empty chairs on stage, with m
Conference room filled with attendees seated and listening to a panel of speakers at the front, with large screens displaying a debate topic.
Three men having a serious conversation while sitting on a white bench in a colorful indoor setting with vibrant lights and decor.
A young woman with curly hair singing into a microphone on stage, with a band playing instruments behind her in a dimly lit venue.
People attending a wine tasting event seated at tables with wine glasses, set up in a conference room with a speaker presenting on stage and screens displaying wine regions of Croatia.
A group of five people, four men and one woman, smiling and posing for a photo at a social gathering with drinks on a black table in front of them. The background suggests a cozy indoor venue with warm lighting and decorative signs.
A woman holding a microphone and speaking at a conference or event, with a group of people listening and smiling in a dark, modern venue with reflective ceiling elements.
Conference attendees sitting in rows, many raising their hands, in a room lit with purple and pink lights, with a large screen and stage at the front.
Four people having a conversation at a bar in a restaurant with brick walls, some liquor bottles, and glasses behind the bar.
People sitting around a round table at a conference or event, with drinks and gift bags on the table. The room has pink lighting and other tables with groups of people in the background.

JOIN US AT BEST STAY 2026

  • You can participate as an attendee by registering (buying a ticket), speaking (contact us using the contact form if you’d like to be considered as a speaker or panellist) or a sponsor - Please see the page Exhibit / Sponsor for more information or contact us using the contact form.

  • The conference is an exclusive event and only open to those who register for it.

    FOR TOURISM COMPANIES (hotels, hostels, travel agencies, tour operators, tourism boards, airlines, DMCs):

    • Early Bird – Single Ticket: €440 (VAT included) — valid until 30 Nov 2025.

    • Early Bird – Team Ticket (3 + 1): €1.400 (VAT included) ➜ which equals €350 per person until 30 Nov 2025.

    • Early Bird – Team Ticket (5 + 2): €2.300 (VAT included) ➜ which equals €328 per person until 30 Nov 2025.

    • Standard – Single Ticket: €510 (VAT included).

    • Standard – Team Ticket (3 + 1): €1.500 (VAT included) ➜ equals €375 per person.

    • Standard – Team Ticket (5 + 2): €2.400 (VAT included) ➜ equals €342 per person.

    FOR VENDORS AND SUPPLIERS (companies offering services/products to the tourism & hospitality industry)

    • Early Bird – Single Ticket: €600 (VAT included).

    • Regular – Single Ticket: €630 (VAT included).

    WHAT THE TICEKT INCLUDES

    The 2-day ticket includes:

    • Access to key topics and speakers

    • Workshops

    • Exhibition area

    • One-to-one meetings

    • Scheduled networking opportunities

    • 2 lunches + coffee breaks

    • Evening programme

    If you’d like to consider taking part as a sponsor or exhibitor, please contact us by using the contact form for more information about sponsorship or exhibition packages, which would then include your conference tickets for a certain number of attendees from your company.

  • You can book accommodation directly with Sheraton Zagreb Hotel via this link at special discounted prices arranged only for Best Stay Event attendees.

    Single room: 115 EUR per night in a single room with breakfast included

    Double room: 125 EUR per night in a double room with breakfast included

  • Cancellations for Best Stay are allowed until 30 days before the event. After that, tickets are not refundable, however substitutions (colleagues from the same company who attend in your place if you are not able to) are allowed. If you must cancel for any reason, please let us know by e-mail – info@magic4.club

    The organiser holds the right to cancel the event, in which case all attendees will receive full refund.

  • All sessions are held in English to ensure accessibility to regional and international participants.

  • Business during the day.
    For evening programs like the Mystery Game, a touch of creativity is encouraged - details will be shared in advance.

  • Because it’s where your target audience actually listens.
    Best Stay brings together the decision-makers who buy, the innovators who inspire, and the brands that shape the future of hospitality.
    You’ll gain direct access to:

    • 300+ qualified attendees

    • Decision-makers from top hotels and destinations

    • Media/contet coverage and long-term visibility before, during, and after the event

  • Absolutely. Every brand has its own story - and we help you tell it in a way that aligns with the event’s tone and audience.

  • Yes, BEST STAY features a curated partner zone, where selected companies showcase innovations, technologies, and experiences directly to hotel decision-makers.

  • Yes, selected partners can co-create sessions, panels, or live demos with our team.
    These are designed to educate and inspire the audience, not just sell a product.
    Contact us to discuss the best format.

Book your seat today

Do you have questions about BEST STAY Event? Get in touch!

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